Venue management software to make every inquiry a success

Venue management software to make every inquiry a success

We are your AI sidekicks human sidekicks

We are your AI sidekicks human sidekicks

And we know an event professional’s workload can start to tower over you. A tower full of unread emails, repetitive questions, admin. We’re here to change that.

And we know an event professional’s workload can start to tower over you. A tower full of unread emails, repetitive questions, admin. We’re here to change that.

Not by tearing down the whole thing – we love the event sector too much for that. By clearing out a few floors of soul-sucking parts of your job to make room for the good stuff.

You’ll have more time to organize events that bring people together, and we can keep enjoying those events. Win-win.

Our origin story

What happens when you unite 4 former colleagues from Ghent with more than 10 years of experience in customer care, a real passion for technology, and an itch to help the event sector work smarter?

That’s how we – Anthony, Jared, Jeroen and Thibaut – got started. We initially worked together in a SaaS environment focused on digital customer service. First-rate experiences for clients have always been our baseline.

The same goes for events. Jeroen (who used to be a DJ) and Thibaut (who organized countless events with his youth movement) have first-hand experience. We were itching to shake up the sector with AI technology.

To scratch that itch, we experimented with LLMs (large language models) to develop venue management software: we built an AI-powered platform for a digital sidekick that takes over repetitive tasks, strengthens customer support, and frees event teams to focus on their guests. 

These venues have already streamlined their venue management

AI-powered venue management software, LLMs, SaaS environments. Yes, we’re driven by technology.

But what truly gets our hearts racing: the personal connection that an event makes possible. We’re customer care nerds, after all. AI is a tool to improve an event experience, it can’t replace human input.

Made for event professionals

It’s your vision as an event professional that matters. Rookoo simply wants to make room for that.

What’s up with “Rookoo”?

Our Ghent-based start-up is named after the typical sound of a pigeon.

That’s right. A pigeon.

Did you know that pigeons work well together, like to experiment, and reliably execute precision work (think Project Pigeon)? And, of course, they’ve been efficient messengers for centuries.

Exactly what Rookoo’s aiming for with AI sidekicks for event organizations.

Our 4 founders have grown the flock since 2024

Our 4 founders have grown the flock since 2024

Meet the team!

Meet the team!

Jeroen Borloo

Co-Founder & CEO

Senior Customer Success Manager at Qualtrics • Advisory Board Member at Richmond University • Financial Advisor at Belfius & Argenta.

Jeroen Borloo

Co-Founder & CEO

Senior Customer Success Manager at Qualtrics • Advisory Board Member at Richmond University • Financial Advisor at Belfius & Argenta.

Jeroen Borloo

Co-Founder & CEO

Senior Customer Success Manager at Qualtrics • Advisory Board Member at Richmond University • Financial Advisor at Belfius & Argenta.

Anthony Meirlaen

Co-Founder & CTO

Software Engineering Manager at Qualtrics • Board Member at HackYourFuture Belgium • Software Engineer at Engagor/Clarabridge.

Anthony Meirlaen

Co-Founder & CTO

Software Engineering Manager at Qualtrics • Board Member at HackYourFuture Belgium • Software Engineer at Engagor/Clarabridge.

Anthony Meirlaen

Co-Founder & CTO

Software Engineering Manager at Qualtrics • Board Member at HackYourFuture Belgium • Software Engineer at Engagor/Clarabridge.

Jared Dierickx

Co-Founder & Head of Design/UX

Staff UX Designer at Qualtrics • Senior UX Designer/Art Director at Clarabridge/Engagor • Creative Director at Proudfield • Art Director at Netlog and Wax Interactive.

Jared Dierickx

Co-Founder & Head of Design/UX

Staff UX Designer at Qualtrics • Senior UX Designer/Art Director at Clarabridge/Engagor • Creative Director at Proudfield • Art Director at Netlog and Wax Interactive.

Jared Dierickx

Co-Founder & Head of Design/UX

Staff UX Designer at Qualtrics • Senior UX Designer/Art Director at Clarabridge/Engagor • Creative Director at Proudfield • Art Director at Netlog and Wax Interactive.

Thibaut Vincent

Co-Founder & Head of Platform

DevOps Engineer at Qualtrics/Clarabridge • Software Engineer at Clarabridge.

Thibaut Vincent

Co-Founder & Head of Platform

DevOps Engineer at Qualtrics/Clarabridge • Software Engineer at Clarabridge.

Thibaut Vincent

Co-Founder & Head of Platform

DevOps Engineer at Qualtrics/Clarabridge • Software Engineer at Clarabridge.

Thomas Martens

Head of Customer Success

Head of Customer Success at Paperbox • Customer Success/Product Manager at Qualtrics/Clarabridge.

Thomas Martens

Head of Customer Success

Head of Customer Success at Paperbox • Customer Success/Product Manager at Qualtrics/Clarabridge.

Thomas Martens

Head of Customer Success

Head of Customer Success at Paperbox • Customer Success/Product Manager at Qualtrics/Clarabridge.

Inya Synhaeve

Account Executive

Growth Partner Benelux & Nordics at Google • Coordinator Growth & International Business at Voka • Account Manager at CRM Group.

Inya Synhaeve

Account Executive

Growth Partner Benelux & Nordics at Google • Coordinator Growth & International Business at Voka • Account Manager at CRM Group.

Inya Synhaeve

Account Executive

Growth Partner Benelux & Nordics at Google • Coordinator Growth & International Business at Voka • Account Manager at CRM Group.

Roo

Leader of the Flock

Chief Pigeon at Rookoo • AI Sidekick for Event Teams • Lead Conversationalist • Human-Friendly Automator.

Roo

Leader of the Flock

Chief Pigeon at Rookoo • AI Sidekick for Event Teams • Lead Conversationalist • Human-Friendly Automator.

Roo

Leader of the Flock

Chief Pigeon at Rookoo • AI Sidekick for Event Teams • Lead Conversationalist • Human-Friendly Automator.

Working with Rookoo?

Our partnerships are built on the same foundation as our venue management software: personal connection.