Venue management software to make every inquiry a success

Is your pricing right?

Find out how your venue compares to similar event spaces.

Tell us a little about your venue, and we’ll estimate its competitive price band based on comparable venues and the characteristics of your space.

Capacity (people)

Floor area (m²)

City

Quotable range — right about 8 times in 10

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Enter a capacity or a floor area to see an estimate.

Most likely value

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Capacity

not publishedarea-only

City multiplier

×1.00—

Typical error

×1.0080% band ×÷1.0

More insights unlock with your details

1. Start with a price floor

First establish what a booking needs to generate for the venue to make economic sense. That includes variable costs such as staffing, cleaning, energy, security and setup, plus an appropriate contribution toward fixed costs.

But cost should establish the floor, not the final price. Value-based pricing explicitly distinguishes the cost floor from the price customers may be willing to pay.

2. Know your neighbourhoud

Where your venue is located is one of the biggest factors influencing what you can charge. But location is about much more than simply putting an address on a map.

Being close to government institutions, major companies, conference centres, airports or transport hubs can make a venue particularly attractive for certain types of events. Being right off a highway exit can make it significantly easier for guests to reach. Being in the city centre can command a premium — especially when parking and accessibility are otherwise difficult.

But sometimes it's the unique characteristics of your location that create the real opportunity.

Can you accommodate 500 guests when few other venues nearby can?
Do you offer lunch in an area with very few catering options?
Do you have on-site parking in a busy city centre?
Are you the only venue within easy reach of a particular business district?
Can guests stay overnight without having to travel elsewhere?

These seemingly small details can have a surprisingly large impact on what customers are willing to pay.

The important question isn't simply:

“What do venues around me charge?”

It's:

“What alternatives does my customer have, and what makes my venue more or less valuable than those alternatives?”

That's why good pricing starts with understanding your competitive neighbourhood not just the venues on the same street, but the venues your customers would realistically consider instead.

3. Price the calendar

Learn where demand of your venue peaks, what season is most popular what day of the week is most in demand, Good pricing therefore should have rates for peak, shoulder and off-peak.

And potentially further differentiation by:

Day of week
Time of day
Season
Event type
Lead time
Specific date
Remaining availability

4. Packages matter

Treat your venue hire price as the conversation starter.

The price of the room is rarely the full value of an event.

A customer isn't really buying four walls and a few hours of access. They're buying a solution to a particular event and what that solution includes can have a significant impact on what they're willing to pay.

Instead of offering one price for everyone, think about how your venue can be packaged around different needs.

A corporate customer might need the room, Wi-Fi, AV equipment, coffee breaks and lunch.
A wedding might need exclusive use, furniture, catering, master of ceremonies, and accommodation.
A conference might need multiple rooms, technical support, catering and additional setup time.

The venue is the starting point. The package is the product.

5. The best signal is actual demand

Your own booking data tells you what your market actually accepts.

If you're 97% full on peak Saturdays, there's a pretty good argument for testing a higher price.
If you're only 30% full on Tuesdays, lowering the price or changing the offer might make sense.